Quand la culture Produit rencontre l’IA Générative

AI has been serving product development to meet user needs for several years now. With the rise of Generative AI, the emergence of these new models could have been completely transparent and seamless in the Product approach. Many thought that GenAI was simply a "new tool" in the technological revolution that is AI. Well no, it's not that simple and immediate! We must acknowledge that GenAI is a revolution in itself, which disrupts our achievements, but also our convictions, our habits and our processes.

How does the Product Management world adapt to this disruption to continue providing products that are always useful, usable and used? The SNCF Connect & Tech teams will tell you in detail about the launch of their first use case exploiting the capabilities of Generative AI.

Beyond the technical implementation of our RAG for Customer Relations teams, we will tell you about the path we chose to take to build a tailor-made tool. Our ambition: to combine the best of available technologies with our human expertise, while designing a relevant, fast and integrated user experience.

In this talk, we will see together what doesn't change, what had to change, and what will need to change to reach production serenely.