This roundtable brings together speakers with cross-sector experience in both public and private organisations to challenge current approaches to data governance. Together, they will explore 3 critical questions: Why does data governance often fail to deliver ROI? What does it truly mean to treat data as an asset? How are AI, M&A, or regulatory shifts forcing organisations to redefine their governance models? Expect practical insights, contrasting perspectives, and fresh thinking on the levers, tensions and ongoing shifts aimed at strengthening the strategic impact of governance within organisations. Format: 30-minute roundtable (25 minutes focused conversation + 5 minutes of audience Q&A). Speakers: Boris Dorado - Head of Data & AI @KPMG, Claire Genoux - Data & AI Strategy Leader, Xuan-Son Nguyen - CTO AI & Innovation @BNP Paribas. Moderator: Gaëlle Seret - Head of Enabling @Decathlon. First time this roundtable is presented, speakers all have cross-sector experience (public + private) in data strategy, governance, tech & transformation.