During this talk, Marie-Laure Lecompt, VP Analytics at Dailymotion, will share the behind the scenes of an ambitious transformation: that of their analytics platform, designed not as a simple tool, but as a strategic lever at the service of product, business and tech teams. She will tell how a central data product approach, combined with a real culture of data observability, made it possible to restore trust, gain in reliability and to make data finally actionable, where it really matters. With humility and pragmatism, she will return to the structuring choices, the challenges encountered, and what it takes to build a robust, lively analytical culture that is truly adopted by the teams.