What used to be a bonus feature — in-app analytics — has become a must-have. Customers expect clear, real-time insight into how your product creates value for them.Join Colin Zima in conversation with data leaders from Brevo, Hivebrite, and Ogury as they share how they’re building AI‑powered data products. You’ll hear their embedded analytics vendor criteria, how they use a semantic layer to maintain accuracy at scale, and how they’re turning data from a cost centre into a competitive asset.