AI Agentic Platform - dailymotion
About the talk
The presentation can be both product & technical oriented, explaining how dailymotion has built its own AI agentic platform for advertising campaign intelligence, from audience targeting & media planning to campaign activation & measurement. While our agentic platform mainly answers sales & advertising use cases, the technical aspect of it can interest a broader audience by showing our stack, explaining how we built the architecture & the different agents and how we connected them to our data. To give more details about our platform: our agents allow users to generate personas from an advertising brief and interact with the persona to validate their campaign strategy. User will be suggested a media planning for the campaign before activating it. Moreover, we offer a creative intelligence service, where we can analyze different elements of the creative of the client, share insights & recommendations, and suggest with our expertise and AI new versions or enrichments of the creative based on insights generated & objectives.